For Athletes The App The Score Pricing For Investors Team
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now in beta · iOS launching soon

Get seen.
Get paid.
Build a life past the game.

The athlete development app for the 99% the spotlight skips. Build a verified profile, raise your Score, and turn the grind into real opportunity.

Get early access → See the app
1,113on the iOS waitlist
857athletes building
$2.5B+NIL market by 2027
The LockedIn Score inside the app
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Built with, and for, the athletes the cameras skip
857 athletes building 1,113 on the iOS waitlist 276 brands, coaches & advisors HS → college → pro 6 development pillars Verified by proof, not popularity 857 athletes building 1,113 on the iOS waitlist 276 brands, coaches & advisors HS → college → pro 6 development pillars Verified by proof, not popularity
who we build for

For the ones the spotlight skips.

The walk-on. The mid-major starter. The JUCO transfer. The D-III record-holder nobody's filming. If you put in the work when no one's watching, this was built for you — the 99% the cameras never find.

1%

get the spotlight, the followings, the deals that find them.

99%

do the work anyway. LockedIn turns that work into proof, opportunity, and a life past the game.

This was built for you → Read our story
the app

Everything the top 1% already has — in one app, built for the 99.

A verified athlete profile in the LockedIn app

A verified profile

The identity brands can trust — proof over popularity, no bots, no bought followers.

The LockedIn Score

One proprietary number that turns your real, verified work into access — the formula's ours, the result is yours.

Learn that pays

Short Plays, real-case Breakdowns, and money tools that help you keep what you earn.

Explore the app →
1,113on the iOS waitlist
857athletes building
276brands & advisors
the LockedIn Score

One number turns your grind into access.

The spotlight ranks you by follower count. We rank you by proof — verified performance, real engagement, and the work you actually put in. It's a proprietary signal brands trust, and the higher it climbs, the sooner they see you.

How the Score works →
61out of 100
Active · 60–69
Rising at 70
Deals open to every athlete70 — Rising, surfaced first80 — Pro, premium deals unlock
Learn · the development engine

Six pillars that build the whole athlete.

Half of LockedIn is getting seen. This is the other half — a full development engine that builds your money, your brand, your mind, and your life past sport. Two pillars are live now.

01

Money

Keep what you earn and grow it.

Live · 7 lessons
02

Brand

Build a name that outlasts the sport.

Live · 6 lessons
03

Business

Turn your name into things you own.

Coming soon
04

Mind

Handle the pressure. Know who you are.

Coming soon
05

People

Negotiate, network, handle everyone.

Coming soon
06

Next

Decide what happens when the game ends.

Coming soon
See how athletes build →
community · the social layer

You're not building alone.

The other half of LockedIn is a verified locker room — where athletes push each other, share what actually works, and open doors for the next one up.

Community chat

Create channels and get real feedback from verified athletes — not strangers.

Members only

Athletes helping athletes

Share the deal that worked, the mistake you dodged, the plug that came through.

Peer network

Events & live sessions

Post and attend NIL events, Q&As, and workshops with agents and pros.

Weekly
See the community →
life beyond the game

The jersey comes off. The career doesn't.

Every athlete's playing days end — most platforms stop caring the moment they do. We build the money habits, the brand, the network, and the next move, so what you start here compounds for decades, not seasons.

Money

keep and grow what you earn, long after the last game.

Ownership

turn your name into equity, brands, and businesses you keep.

What's next

a real plan for the transition every athlete eventually makes.

How we build the whole athlete →
a sample outcome

The $5k deal she almost took for cash.

An illustrative example of how the in-app deal evaluator changes a real decision — a sample scenario, not an actual client.

Sample story
illustrative persona
Maya didn't take the cash.
the situation
A regional recovery-drink startup offered Maya $5,000 cash for a year of posts. Good money for a sophomore. Easy yes.
the decision
Inside Learn, she ran it through the deal evaluator and saw the alternative: 2% equity. She'd just finished the cash-vs-equity Play.
the outcome
She took half cash, half equity. The brand raised a seed round eight months later. The half she didn't spend is now the bigger half.
$5k → $34kpaper value of the equity she almost traded for a flat fee.

Sample scenario for illustration — a composite of the kind of outcome the deal evaluator surfaces. Not an actual client or guaranteed result.

pricing

Start free. Grow when you're ready.

Join the community free, or unlock everything to post and promote your own opportunities and events.

Free
$0
Create your profile, search the community and every opportunity, and take your NIL Diagnostic.
  • Athlete profile
  • Search community & opportunities
  • One 1:1 Zoom + NIL Diagnostic
Start free
Pro
$30/mo
Apply for and post opportunities, join the community chat, and unlock your Diagnostic score.
  • Apply & post opportunities
  • Community chat + 20 events/mo
  • Diagnostic score + next move
Choose Pro
Hall of Famer
$60/mo
Everything uncapped — your full recommendation map, daily updates, and leadership access.
  • Unlimited events & opportunities
  • Full Diagnostic + local map
  • Biweekly leadership call
Choose Hall of Famer
Compare plans →
for investors

A pipeline too big to run through DMs and group chats.

The question isn't whether athletes need infrastructure — they do. It's who organizes athlete access, development, and opportunity at scale. We're building it.

$2.5B+projected NIL market by 2027
554K+NCAA student athletes
8.2M+HS sports participants
1,113on the prelaunch waitlist
The opportunity →Request the deck
questions

The short version.

Every athlete the spotlight skips — high school through pro, across every sport. If you put in the work, LockedIn turns it into a verified profile, a Score, and real opportunity.
Yes. Getting verified, building your Score, and browsing opportunities is always free. Pro unlocks the full Learn library and money tools; brands and orgs fund the model.
We're in active web beta now, with iOS on TestFlight soon. Join the waitlist and you'll be first in line.
Most platforms optimize the transaction. We own what happens after — development, money skills, and a life past the game. Getting seen is step one, not the finish line.
More questions
LockedIn HQ

Are you locked in yet?

Getting seen is step one. We build what comes next — the deals, the brand, and the life past sport.

Get early access →Investors — talk to us

Free for athletes to start · No card required · iOS launching soon