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One number turns your grind into access.

The spotlight ranks you by follower count. The LockedIn Score ranks you by proof — verified performance and real engagement — and it's the first thing brands see.

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why a Score

Talent was never the problem. Being found was.

Brands can't sort through millions of athletes by hand, so they default to the laziest signal: raw follower count. That leaves the hardest-working 99% invisible. The LockedIn Score weighs verified performance and real engagement alongside reach — it makes your work legible, verifiable, and rankable, so the right people can finally find you.

try it

Watch it climb.

Every action an athlete takes on LockedIn moves the Score. Tap through a few and see how quickly a working athlete climbs from Active to the top of a brand's list.

  • Every verified athlete can pursue deals from day one
  • At 70 you hit Rising and clear the filter on most brand searches
  • 80 is Pro — premium brand opportunities unlock
Your LockedIn Score live demo · tap to raise it
61out of 100
Active
Rising at 70
Marcus Ellison
Guard · basketball · 27k
61brands see
Raise your Score
The Pro tier80 puts you in Pro, where premium brand opportunities open up
80 goal
Proprietary model · earned, never bought.
what makes it different

Proprietary by design.

We don't publish the formula — that's the point. The Score is a multi-signal model that can't be faked, bought, or gamed. What it measures is simple to feel and impossible to counterfeit: real, verified work.

Multi-signal & proprietary

Many signals, weighted by a model we built and keep improving. No single metric, no shortcut, no leaderboard to hack.

Impossible to buy or fake

You can't purchase a higher Score, and a bought following won't carry you — reach only counts when the engagement behind it is real and the platform is verified.

Built to even the field

It rewards the work the spotlight ignores — so a walk-on who shows up can out-signal a big account that doesn't.

What it's NOT ranked on

  • Followers you bought
  • Likes & vanity metrics
  • Who your school is
  • Hype & hot takes

What it rewards

  • Being verified & real
  • Doing the work
  • Showing up over time
  • Earning it, not buying it

The LockedIn Score is proprietary. Exact signals and weightings are confidential and evolve as the platform grows and stays compliant post-House.

what your Score signals

Higher Score, higher priority.

Deals are open to every verified athlete. Your Score decides how soon brands see you.

0–59 · starter
Build

Set up your verified profile and connect your platforms. Everyone begins here.

60–69 · active
Discoverable

Brands can find and shortlist you. Affiliate, appearance, and content deals are in reach.

70–79 · rising
Surfaced first

You clear the filter on most brand searches, and equity & revenue-share conversations start opening up.

80–89 · pro
Prioritized

Premium brand opportunities unlock. You're in the serious-consideration tier for the biggest campaigns.

90–100 · elite
Top of the list

The ceiling — founder, ownership, and long-term wealth-building conversations.

the breakdown

What actually moves the number.

Five verified signals feed your Score. The weightings are ours and stay confidential — the inputs don't. This is the same breakdown the app shows you.

  1. 01

    On-field performance

    Verified season stats — the work that happens between the lines, pulled from connected sources rather than self-reported.

  2. 02

    Non-social media presence

    Coverage, mentions, and recognition that exist off the feed. Local write-ups count; hot takes don't.

  3. 03

    Cross-platform followers

    Total reach across every platform you connect and verify. Unverified platforms are discounted, so you can't inflate this one.

  4. 04

    Follower engagement rate

    Whether people actually respond. This carries more weight than raw follower count — which is how a smaller, real audience beats a bought one.

  5. 05

    Internal platform activity

    Showing up on LockedIn — completing your profile, applying, and staying active. The part fully in your control.

Your Score is recalculated as new signals verify. Until every platform is connected, part of it runs on estimates — the app shows you exactly how much.

100point scale, five tiers
5verified signals in the model
80Pro — premium deals unlock
0of it you can buy
The athlete profile card a brand sees, led by the Score
what brands see

The card that gets you shortlisted.

When a brand searches for athletes, your Score is the headline. It tells them you're verified, you're serious, and you're ready to activate — before they ever send a message. That's how the 99% get found.

See the full app →
score questions

How the number works.

Your Score runs 0–100 across five verified signals: on-field performance, non-social media presence, cross-platform followers, follower engagement rate, and internal platform activity. The weightings are proprietary — that's what keeps it hard to game — but the inputs are right there in the app, and so is your current split.
Reach is one of the five signals, but engagement rate carries more weight than raw follower count, and platforms you haven't verified get discounted. A walk-on with a small, genuinely engaged audience can out-signal a big account nobody responds to.
Verifying your identity and connecting your platforms moves you fastest, because it lifts the estimate discount off signals you already have. Most athletes land in Active (60–69) from there, with Rising and Pro coming as your verified activity builds.
Your earned progress sticks. The Score is designed to reward consistency over time, not punish you for a slow week.
LockedIn HQ

Start building your Score.

It's free, and the only thing that moves it is the work you're already doing.

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