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The work already happened.
Now get seen for it.

You don't have the followers, the highlight reel, or the agent calling. You have the reps. LockedIn turns that into a verified profile, a Score brands trust, and real opportunity.

Start free →See how the Score works
who we build for

The spotlight has room for 1%. The game runs on the 99 it skips.

The walk-on. The mid-major starter. The JUCO transfer. The D-III record-holder nobody's filming. Most platforms chase the athletes who already have everything — the blue-chips the algorithm was always going to push.

We built for everyone else. The overlooked majority that actually moves the sport — the ones who show up when no one's watching. If that's you, keep reading.

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the 99
Overlooked, not out.
857athletes already building
1,113on the iOS waitlist
6development pillars
$0to get seen — always
is this you?

Built for every athlete the cameras skip.

No matter the level or the sport — if you put in the work, there's a place for you here.

The walk-on

Earning a spot the hard way, with no scholarship spotlight.

The mid-major starter

Producing every week, just not on a national broadcast.

The JUCO transfer

Grinding for the next level, needing proof that travels.

The D-III record-holder

Elite in your world, invisible to the follower economy.

what you get

Everything the top 1% already has.

A verified profile

Proof over popularity. The identity brands can trust — no bots, no bought followers.

The LockedIn Score

One number that turns your grind into access — and unlocks better deals as you grow.

Learn that pays

Money, brand, and business skills in bite-size Plays you'll actually finish.

Real opportunities

Deals matched to your Score — and tools to help you keep what you earn.

A community

Athletes building together — grinding, sharing wins, and pulling each other up.

A life past the game

Career and ownership pathways for the day the jersey comes off.

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Getting seen is step one. We build what comes next.

The deals, the brand, and the life past the game — the parts nobody teaches you.

Learn · six pillars

Built to develop the whole athlete.

Two pillars are live now — Money and Brand — with four more on the way. Every lesson you finish moves your Score.

01

Money

Keep what you earn and grow it.

Live · 7 lessons
02

Brand

Build a name that outlasts the sport.

Live · 6 lessons
03

Business

Turn your name into things you own.

Coming soon
04

Mind

Handle the pressure. Know who you are.

Coming soon
05

People

Negotiate, network, handle everyone.

Coming soon
06

Next

Decide what happens when the game ends.

Coming soon
See it inside the app →
how it works

Four moves to activation-ready.

1

Verify

Claim your profile and get verified — free, in minutes. This is the identity brands can trust.

2

Build your Score

Finish Plays, read Breakdowns, set your brand pillars. Every move raises your Score — the one input you fully control.

3

Get matched

A higher Score surfaces you to the right brands and opportunities — the ones that actually fit you.

4

Get paid & grow

Close smarter deals with the evaluator, and build skills that pay long after the game ends.

the 99, in their words

Real athletes, real momentum.

“
My clips used to just sit in my gallery. Now they're a profile brands actually trust — and my Score keeps climbing.
Darius K.guard · basketball
“
The deal evaluator showed me cash vs. equity in ten seconds. I stopped leaving money on the table.
Maya E.400m hurdles
“
Nobody was recruiting me for followers. LockedIn ranked me on the work — and that changed who reached out.
Marcus T.track & field

Composite athletes; illustrative of the LockedIn experience.

athlete questions

Straight answers.

Absolutely — that's the point. Follower count is only part of one signal out of five, and engagement matters more than the number itself. Verified performance and the work you do on the platform move your Score no matter how big your audience is.
Every sport, high school through pro. Whether you're D-I, D-III, JUCO, or a walk-on, if you put in the work, there's a place for you.
Get verified and reach activation-ready (a 500 Score) and standard deals open up. Most of that is learning you can knock out in a week.
Yes. Every feature is designed to be defensible under the post-House NIL clearinghouse, with verification and fair-market-value guidance built in.
Getting seen is free with Contributor. Basic ($20/mo) adds community and applications; Premium ($50/mo) lets you post and promote your own opportunities. See the pricing page.
LockedIn HQ

This was built for you.

Join the 99% who stopped waiting to get noticed and started building.

Get early access →Explore the app